Case Audi
Complex automotive industry products in all dimensions


To transfer existing data to various systems with different formats. To present multiple assignments and combination of products. To take into account country-specific features.

Applications and solutions in use

Product Information Management


Workflow Engine with graded authorization management to monitor and control data collection and maintenance. Data exchange with merchandise management system for constantly updated sales-related data.

"Our philosophy ‘Vorsprung durch Technik’ (progress through technology) now also applies to product data management. With the PIM solution, our data is quickly and accurately available for all fields of application."

Marin-Marcel Sandu, Audi AG