Product information management
Leverage Product Information Management for competitive advantage
Product Information Management from OpusCapita delivers measurable results for key stakeholders by improving key processes. By ensuring relevant, accurate and timely access to product data, your internal supply chain becomes a value driver supporting sales goals through expanded product access, fewer inquiries and fewer returns.
Keeping your data centralized and up-to-date is key to effectively managing your product information and building competitive advantage.
Central, relevant and fast access to product information makes a big difference
Have you ever thought about just how harmful incorrect product information can be to your sales? Poor product information can mean your products aren’t found, don’t fit on shelves, are labeled wrong, or incorrectly stored. All of these contribute to increased return rates.
If you are a manufacturer or a retailer, you can gain competitive advantage by increasing both the quality and availability of your product data. OpusCapita Product Information Management solution makes it easier for your customers to buy from you.
Benefits of best-in-class Product Information Management (PIM)
- One source for all product data and supporting assets
- Easier buying for your customers
- Faster time to market for new products through all your channels
- Better quality of product data
- Less time and effort spent on administration
- Consistent product information in all your sales channels
PIM for eCommence: SELL more through multiple channels
Consumers want to shop from anywhere on an ad-hoc basis. Thus modern suppliers sell products using various channels and online marketplaces simultaneously. They announce cross-selling campaigns and special offers that generate additional business that hasn’t been possible in past.
Benefits of product information management for eCommerce:
- Relevant product data at all touchpoints
- Better cross- and upselling potentials
- Regional and customer specific assortments
- Clearer differentiation from competitors
PIM for Manufacturers: GET CONTROL of product information and requirements
Correct and consistent product information is crucial for ensuring your competitiveness. Complying with industry standards is a basis to keep up with the competition. Quick and simple data administration gives more time to focus on the value add.
Benefits of product information management for manufacturers:
- All product information in one system
- Consistent data through integrated approval process
- Reduced translation costs
- Support for sector-specific requirements e.g. eCl@ss, BMEcat, ETIM
Product Information Management for Retail: HARMONIZE and cross-sell
Retailers need to be able to receive tens of thousands of pieces of product information from various manufacturers, and process and prepare that information for outbound channels like web shops, eCatalogs and individually produced print media.
Benefits of product information management for retailers:
- Harmonize received manufacturer data
- Cross-sell accessories and spare parts
- Get country-specific or customized product ranges
- Increase data quality with validation rules
Product Information Management is part of OpusCapita Buyer-Supplier Ecosystem
OpusCapita Product Information Management is not an isolated system. It connects to buyers, suppliers and all the partners involved. Networked solutions reduce the manual work and enables automation. You can access your business partners all over the world with OpusCapita Business Network. OpusCapita is also a certified PEPPOL access point.
You can access more than 80,000 buyers and hundreds of thousands of suppliers across the Europe through the PEPPOL network. OpusCapita provides a certified international PEPPOL access point and takes care of the routing and handling of documents and transactional messages.
Online shop partnerships
OpusCapita Product Information Management provides interfaces also to third party solutions in B2C commerce. The easy-to-adapt interface is linked to various systems, such as OXID eSales, Shopware, Magento, Intershop and Xsite.
Product Information Management can be used to maintain various classification systems side by side – e.g. for loading data into various web shops – and therefore supports genuine parallel, multi-classification. Classifications can be imported and exported directly or via easy-to-use mappings.
While your staff continues to work with their familiar structures, e.g. the ERP commodity group hierarchy, data can be also made available in industry standards like eCl@ss, ETIM, BMEcat or UNSPSC. Moreover, the fact that your customers do not have to go through the trouble of defining assignments or mappings will positively affect your customer relationships. You may transfer the information to any other standard and thus gain access to new markets and new trading partners.
Integrates with your ERP & other solutions
OpusCapita Product Information Management solutions are ideal for managing your products. Integrating Product Information Management with your ERP and logistics systems (e.g. SAP or Microsoft) or other local applications (e.g. Microsoft Excel) you can create a single source for all product information – including technical specifications, marketing texts and multimedia content.
Integrated workflow management guarantees security, clear processes, e.g. for translation, and a transparent overview of all product versions. You can carry out automated checks on your product information to ensure it complies with your pre-defined rules. You can also easily make updates with mass data processing.
Accelerated Desktop Publishing
Complement PIM with OpusCapita Cross Media Publisher that leads to much shorter publication workflows and offers your company the possibility to publish product information quickly and selectively in printed form
Use desktop publishing software with imported product information management data in order to freely design creative publications. Our plugin-based solutions enable you to work directly in Adobe InDesign or QuarkXPress. For decentralized use, optional server-based solutions are available. Hence, various publications like mail order catalogs, promotional flyers or product leaflets can be easily produced.
By using the priint:comet, Xactuell or InBetween enterprise software solutions you can utilize layout rules which allow you to generate templates and page contents more automatically.
OpusCapita Product Information Management Solution