16/01/2008
,
OpusCapita
Krister Backlund's article Overcoming the Challenge of Cash Flow Forecasting on gtnews
Many treasurers still rely on spreadsheets for their cash flow
forecasting function. This article considers the value of system
integration and outlines important steps corporates can take to
improve the accuracy of their forecasts.
Although global treasurers are increasingly focusing on cash
flow forecasting, the majority still use spreadsheet models for
their forecasts and therefore fail to achieve much-needed accuracy.
The quality of cash forecasts is sometimes so low that
organisations decide to stop performing them and therefore lose
their immense value. The key to improved forecasting ability is
systems support and integration of source systems.1
Significance of Information
Cash forecasts are all about information so it is important to
understand what that actually means. Information can be divided
into four levels that must be understood when setting up system
support for cash forecasting:
- Data is a fact unrelated to any context, and as such it is of
little value or meaning.
- Information constitutes facts related to a context and can
therefore be interpreted.
- Knowledge occurs when someone has interpreted information.
- Action arises when someone acts upon the knowledge gained.
System support must enable an organisation to collect data from
source systems and provide key personnel with knowledge based on
accurate and trustworthy information so they can take the required
actions.
When implementing a system, it is easy to simply pave over the
current infrastructure instead of building new efficient systems.
It is necessary to question the current processes connected to
forecasting when implementing system support, in order to benefit
from the full impact of the change that the system will enable. A
system implementation project should begin with the evaluation of
the current forecasting models if they exist, and go on to evaluate
what are the best, and less successful, aspects of the current
model and to what extent the forecast model fulfils its targets.
Such targets may concern reducing the use of credits or a better
use of forwards, and should be formulated so that they can be
measured and followed up.
Inefficiencies of Manual Cash Forecasts
As mentioned earlier, most treasurers tend to use spreadsheets
for cash forecasts, which causes problems. The first, and perhaps
most significant, is uncertainty in the accuracy of the
information, which undermines the value of the forecast or yields
faulty decisions that cost money. When information is manually read
into source systems, e.g. accounts receivable, and then manually
consolidated into spreadsheets, many errors occur. After this
stage, the information is sent to the treasury which aggregates
several subsidiaries into one forecast, giving rise to yet more
errors.
The second problem is that manual processes cost money in the
form of highly skilled personnel who are highly paid performing
simple tasks.
The third issue is related to incorporating subsidiaries in the
forecasting process. Once subsidiaries send in a spreadsheet to the
treasury department, they often won't receive relevant feedback or
have any possibility of following up on the forecast.
A fourth problem is lack of flexibility in forecasts performed
on a spreadsheet. If data is fed in on a daily basis, creating
like-for-like figures on a weekly basis requires a great deal of
work.
Finally, the quality check of previously performed forecasts is
difficult to obtain, which is an obstacle because quality checks of
forecasts are vital to the forecasts' value.
Integration is Key
The key to solving the first two problems described above is the
integration of source systems. IT departments often hesitate when
the word 'integration' crops up because this process can be costly
but this does not have to be the case. Such integration should be
evaluated when looking for a software supplier of cash forecasts,
as suppliers vary in their ability to handle integration.
The question of what should be integrated should be evaluated
through a cost/benefit analysis. In general, you should assume that
as much as possible should be integrated. All accounts receivable
and accounts payable with significant cash flows need to be
integrated to achieve high quality forecasts. The 80/20 rule often
applies and can provide a good basis. If a high proportion of
incoming cash flows is retrieved through cash or cards, a budget
system may need to be integrated or built into your forecasting
system.
Bank information should be integrated as extensively as
possible, in order to obtain an updated starting balance for your
forecast. Bank information can also be used in follow-up analyses,
ensuring that your forecasts are accurate. Follow-up analyses
should be performed continually, to detect areas where the forecast
quality is not as high as it might be. Action can then be taken to
find the errors and correct them, based on which a new quality
analysis will be performed during the following period. Quality
will then be raised continually and the fifth problem outlined
earlier addressed.
Certain information may be hard or impossible to collect from
another source, e.g. taxes or salaries. There can be other ways of
supporting the automatic update of such information though, such as
the system supporting the automatic creation of recurring payments
that could be used for salaries.
When integrating source systems, you should be aware that
information in the source may not be up to date, or may even be
faulty, and this can be handled in various ways. You should begin
by addressing the question of why the information is faulty and
improving the process that makes it so, for example, errors in
source information can occur if an invoice paid earlier is not
ticked off in the ledger. In some cases this might not be enough
though. You need a way of correcting information in your forecast
when information is inaccurate due to incorrect data in the source
system. For instance, this can be performed through a web
interface.
Involving the Subsidiaries
As mentioned earlier, it can be difficult to include
subsidiaries in the forecasting process, which lowers motivation
and therefore the quality of reports, if you use a spreadsheet
model. This means the forecast system needs to support the
distribution of information to subsidiaries, an issue that can be
resolved using a web interface. A web interface can also be used
for reporting data that cannot be integrated and to report
corrections that are not up to date in the ledger.
Furthermore, a web interface can be used to provide subsidiaries
with the chance to follow their own forecasts and perform quality
checks on them by comparing them with bank data.
Setting Up a System-supported Cash Forecast
A system-supported and integrated cash forecast will give the
treasurer more time to focus on core duties. Time used for
forecasting will shift from data collection and consolidation to
the more interesting task of analysis. Of course, this will
increase the value and interest of the forecast while engendering
higher accuracy and providing a simpler and more helpful
analysis.
When setting up a forecast model with system support, the
treasurer should start by asking which benefits they want. When
this has been documented, subsidiaries should be incorporated in
the process, and may even be able to contribute to the goal
setting. Perhaps not all subsidiaries should be involved in the
process, but it would be of great value if some could give their
input to how the forecast process should work.
If integration and automation is the key to a successful
forecast, some issues can be an impediment to the forecasting
process if they are not addressed at an early stage. Information
should be standardised, i.e. the organisation needs to find a
common language for the cash flow terms in the cash forecast. A
forecast model should not contain too many cash flow terms.
Examples of this are salaries, bonuses and social taxes. Would a
forecast containing all of these items be of any value or could all
be incorporated in the cash flow term 'salaries'? The value of each
term incorporated must be questioned.
When a forecast is in use, the quality of the forecast should be
evaluated regularly and it is important to achieve as much value as
possible with respect to the forecast. If forecasts are performed
without any quality evaluation, the source of any errors will never
be found. Furthermore, errors will arise through bad decisions
taken on the basis of incorrect information, e.g. by a deposit
placed with no balance to cover it. Consequently, support for the
quality follow-up of a forecast is a mandatory function of any
forecasting system in order to provide substantial value.
Choosing a Technology Partner
While more attention is being paid to forecasts and more
suppliers of forecast systems are entering the market, the
solutions available vary greatly. Treasurers must be clear about
what they want to achieve when choosing a supplier. When the goal
of a forecast has been defined and a requirement specification
documented, a follow-up can form a good start for a requirement
specification.
- Is integration possible and how does the system support
it?
- Is a web interface available for the distribution of
information?
- Can bank information be automatically collected?
- Can forecast models be set up in a flexible way? And how?
- Can the quality of previously performed forecasts be evaluated
in a simple way?
Of course, there are many other issues to cover but the ones
detailed above are the most essential. The treasurer can now
investigate whether a standardised system fulfils existing needs or
whether a customised system is preferable.
Conclusion
For the majority of corporations with the need for more
efficient cash flow forecasting, system support can be of great
value. When the decision to implement systematic forecasts is made,
it is important to consider whether the chosen system fulfils the
organisation's needs. With the right system support, forecasting
can become a relatively painless task for all concerned.